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Click here to download entire book (9MB)

 


Quote on book cover


A Successful Store
S. S. Kresge Company, 1935

Introduction

A Successful Store Gets the Business
Letter
Number

 1 - The Value of a High Merchandise Check
 2 - Pushing New Merchandise
 3 - What Is an Attractive Counter?
 4 - Stop, Look and Want it Windows
 5 - Working the Feature Corner
 6 - Courteous, Efficient Service
 7 - Building Up the Sales
 8 - Keeping a Neat, Clean, Well-Lighted Show Room
 9 - Attractive Signs and Trims

A Successful Store Controls Shrinkage
10 - Shrinkage-Why Bother About It?
11 - Reducing Visible Shrinkage
12 - Frequent, Accurate Inventories, Followed Up
13 - Rigid Stock Control
14 - Watching Weights, Measures and Counts
15 - Eliminating Undercharges and Overcharges
16 - Preventing Pilfering

A Successful Store Sells Red Stars
17 - To Raise Its Gross
18 - Training the Salesladies
19 - Displaying Red Stars
20 - Suggesting Red Stars
21 - Buying Red Stars
22 - Reducing Freight and Cartage

A Successful Store Controls Expenses
23 - Watching the Fuel and Light Bills
24 - Being Careful with Supplies
25 - Watching Repairs and Replacements
26 - Getting "Value Received" from Salaries

A Successful Store Cooperates
27 - With Its Superintendent
28 - With Its District and General Office
29 - With the Sales Director

A Successful Store is a Real Kresge Store
30 - Conclusion

 
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