Creating customer value through retail, services, and credit
Communicating customer value in creative ways
Regina Abramova models apparel selected for her through "Fashion Takes Action," a Sears integrated marketing program in which top fashion editors help women who are reentering the workplace select outfits from Sears that enhance self-confidence and self-image. Regina, who works in New York City, is wearing fashions from Sears spring 1999 collection. Participating editors are from Cosmopolitan, Elle, Essence, Harper's Bazaar, Glamour, Latina, Mademoiselle, Marie Claire, Mode, Redbook, Self and Vogue.