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The Pilgrim brand had a very long and successful life as a
brand of Sears clothing for men, women and children. Pilgrim
first appeared on men's socks in 1905, and, over the next six
decades, it was extended to women's socks and stockings, men's
shirts, ties, underwear, and children's clothing.
Sears' "satisfaction guaranteed" promises did not
exist merely for the sake of appliances and Craftsman-brand
tools. In the 1910s, Sears offered a three-month guarantee on
packs of Pilgrimbrand Positive-Wear cotton socks. Pilgrim socks
were popular items among Sears customers, and Sears added
Pilgrim Babe socks for infants. By the 1920s, flannel shirts,
undershirts, and union suits all bore the Pilgrim brand name.
The Pilgrim brand hit its high-water mark in the 1940s, when
Sears sold Royal Ascot, Royalton, Tru-Point, and Nobility men's
shirts all appeared in the Pilgrim line. Sears also sold Pilgrim
undergarments for children, as well as Pilgrim-brand men's hats
and pajamas.
In the early 1950s, Sears introduced permanent press men's
dress shirts under Pilgrim brand name.
The fall/winter 1963-1964 catalog was the last edition to
feature Pilgrim products, advertising Pilgrim-brand men's
underwear.
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